Saturday, November 24, 2007

SIMPLE PLAN - When I'm Gone

It may be a cliché to say that Simple Plan has developed a more mature sound on its self-titled third LP, but judging from infectious new single "When I'm Gone," teen angst has given way to a quarter-life crisis. Like Good Charlotte, the Montreal-based pop-punkers have made inroads at top 40 radio by exchanging punk attitude for pop accessibility.

They've also enlisted producers Dave Fortman and Timbaland protégé Danja to help redefine their sound. Fans distressed by the new direction can take solace in the fact that the quintet has retained its youthful exuberance and bratty charisma. "When I'm Gone" sputters to life with beats and beeps straight out of Timbaland's playbook, but it quickly morphs into an arena-ready anthem highlighted by rousing choruses and earnest lyrics.

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